Active Deals This Week
· LA28: Alex Merchan call scheduled · UTA targeting Lilly (also UTA client)
· Chase Art of Travel: post-prod schedule received — R1 video 7/10, final 8/20, final photo 8/17 (early/mid-Sept go-live)
· Chase Sapphire Reserve: Copenhagen content submitted 6/24 · legal review may push 7/1 go-live · Ximena drafting backup
· Anthropic: Cabana magazine collab (confidential) · Sasha flagged Tahoe meetup + studio visit · contract in progress
· Kohler: Kelly sent outreach to David Kohler & Michael Seum · Phase 1 recolor existing vintage styles, no faucets · Alyssa (Kohler collabs) returning from maternity leave
· H&M: Social plan call held Tue · Aug 10 cross-post confirmed · Sept 3 collection live · Kelly prefers Gemma portraits for cover post · H&M to run dark ads through Kelly's account · KW approval needed end of June
· Goldenvoice × Proper Beach Club: Autumn PR call canceled, rescheduling · TLA do's/don'ts received · need alignment on advisory + $1M budget for upstairs buildout
· Serax: Awaiting Marie photoshoot feasibility/timing
· Meritalia: Negotiating contract
· KW × Breville × WS: Substack kitchen post concept sent — KW's first kitchen post, anchor product espresso machine, target Oct · 2027/28 product collab discussion underway · Aug in-person dates
· Molteni: Follow-up Mon · pivot from kitchen to authored furniture (Davide flagged bedroom as strongest fit)
· Sonus Faber: Terms agreed — $150k product + $35k talent fee + asking $25k production
· Edelweiss: Ingrid reviewing contract; renders may launch before EOY for holiday push, ship early 2027
· Lego: UTA confirmed interest · Kelly's Copenhagen enthusiasm bringing girls into Lego audience
· ILIA Beauty: $15k for ~60-word Substack endorsement · KW × ILIA TB meeting July 7
· Sonos: SMP multi-purpose room or Malibu proposed as case study · Late summer/early fall target · Fall 2027 “Sonos Lounge” at Proper
· DWR: Kelly meeting w/ creative director in NY
· Biologique Recherche: Marketing team follow-up call being scheduled · Cal Neva spa programming fit
· Fragrance Development: SOS.BTY intro call Tue — standalone brand w/ Kelly as creative director, Byredo-adjacent pricing, 12-16 mo to market · Brand Project + BFG Ventures next week
· Substack: Creator Partnerships pilot enrolled · Breville/WS shift to Substack will be case study
Speaking Coaches (Bradley)
· Marie Griffin (Northeast, leading figures across sectors)
· Emma Nelson (London, BBC news reporter)
Representation & Incubation
· UTA follow-up Wed w/ Ashley Kusuma
· Fashion outreach active: Prada, Loro Piana, Hermès, Cartier, Richemont, Christie's, eBay; Balenciaga & Schiaparelli
· UTA reaching out to Schiaparelli immediately (Paris show July 6)
· Gap Kids strong fit for kids book launch
· Cate to send brand deck to UTA tailored for Gap Kids w/ Instagram + Substack stats
New This Week
· Fritz Hansen: Follow-up scheduling — Cate + Ingrid taking call (Kelly not joining) · 3-table concept discussion
· Bocci / 22 System: Intro call July 1 9am PST w/ Erin Challoner Waugh (CBO)
· House of Noa: Resuming conversations via TLA for kids book launch
· Lee Jofa Mesa Collection: Open to sampling all Mesa fabrics w/ Jose · box back vs knife-edge pillow finish — Kelly prefers box back
· Frette: Brad open to Proper Hotels being in partnership · concept: embroidered crests on linens at Cal Neva (KW + Frette + Proper)
· AI Brand Partnerships: Updated deck approved Thu 6/24 · targets: Wispr Flow, Notion, Asana, Airtable, Granola, ComfyUI, Sandbar, Samsung, LG, Dyson, Mammotion, Husqvarna, Segway Navimow, Lutron, Matterport, Canva, Autodesk, Waymo, Dropbox, Adobe
· Lucas Museum: Intro to Mellody (George Lucas's wife) being pursued
· Pottery Barn Kids: Inbound via concierge; Cate keeping warm
· ComfyUI: Image gen test on KWID side — Tulika testing
· Havwoods Flooring: Inbound via concierge; Cate setting up call
· Kelly's Modeling Rep: Took call w/ The Lions, reached out to The Society 2x, looking to connect with IMG
Still Targeting
· Belmond, Arca Art Basel Activation, Exquisite Surfaces, Range Rover, Mother Denim, Imaginary Ventures, Starbucks (keeping warm), Haworth/Poltrona Frau
· Tech/AI: Dropbox, Sandbar, Samsung, Dyson, LG, Adobe, Notion, Cadillac, Wispr Flow, Asana, Granola, Mammotion, Husqvarna, Segway Navimow, Lutron, Matterport, Autodesk, Waymo, Apple speaking, Airtable
· Other: Hiya Health, Italia, Knoll, Benjamin Moore, Sherwin-Williams, Cassina/Poltrona Frau/Haworth, Baccarat, Kettal/Roda/Dedon/Paola Lenti, LA28/Olympics, Lucid Motors, Large spa partner for Cal Neva (Augustinus Bader, Guerlain, Biologique Recherche)
